Marketing Strategy Archives - STRATISET https://stratiset.com/category/blog/marketing-strategy/ Content marketing for high-tech businesses Fri, 14 Jan 2022 05:13:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://stratiset.com/wp-content/uploads/2018/10/cropped-icon-1-32x32.png Marketing Strategy Archives - STRATISET https://stratiset.com/category/blog/marketing-strategy/ 32 32 Make or Buy in B2B Content Marketing https://stratiset.com/make-or-buy-in-b2b-content-marketing/ Sun, 19 Sep 2021 22:50:40 +0000 https://stratiset.com/?p=75711 “We’re ending our marketing agency relationships and moving all creative, web dev, and email in-house.” That’s a bold statement from a founder. A couple marketing agency types agreed, saying their model is build, refine, then hand it over. But is either-or the only choice? Or even the right one for content marketing initiatives, long-term? Pivoting […]

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]]> Content Strategy Loops Keep Things Flowing https://stratiset.com/content-strategy-loops-keep-things-flowing/ Tue, 15 Oct 2019 19:06:37 +0000 https://stratiset.com/?p=74749 A strong brand foundation is essential for digital marketing success. Does keeping content cohesive and on-brand mean limiting topics you can write about? Pounding a handful of the same topics over and over bores audiences and creates SEO issues. Content factoring in SEO, social media, and analytics finds new topic ideas around content pillars. Here’s […]

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]]> Building Awareness One Person at a Time https://stratiset.com/building-awareness-one-person-at-a-time/ Fri, 03 May 2019 22:35:34 +0000 https://stratiset.com/?p=73956 If your tech firm is new, or is entering a new category, you’re anxious to start lead generation. In my experience, before launching any B2B lead generation efforts, building awareness comes first. With limited awareness, even a great digital marketing campaign asking a person to do something important can miss the mark. Let’s look at […]

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]]> Marketing Arcs for Sales Alignment https://stratiset.com/marketing-arcs-sales-alignment/ Thu, 28 Feb 2019 21:43:19 +0000 https://stratiset.com/?p=73897 Continuous marketing and sales alignment should always be the goal for B2B marketing, right? Not at all. A mentor once shared this with me: “Sales is selling what you have. Marketing is having what you can sell.” Successful marketers make those two statements align at critical points in time – but not continuously. Instead of […]

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]]> Aligning with a Fractional Strategist https://stratiset.com/aligning-fractional-strategist/ Mon, 18 Feb 2019 23:04:58 +0000 https://stratiset.com/?p=73853 image courtesy Pragmatic Institute Welcome to our B2BTechStrat Blog, where we’ll share ideas to help your high-tech firm or digital agency grow with professionally developed strategy. We’re a new company, but we’ve been working in B2B marketing for nearly three decades. You’ll see us write a lot about the concept of marketing alignment, so let’s […]

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