sales enablement Archives - STRATISET https://stratiset.com/tag/sales-enablement/ Content marketing for high-tech businesses Fri, 01 Mar 2019 17:47:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://stratiset.com/wp-content/uploads/2018/10/cropped-icon-1-32x32.png sales enablement Archives - STRATISET https://stratiset.com/tag/sales-enablement/ 32 32 Marketing Arcs for Sales Alignment https://stratiset.com/marketing-arcs-sales-alignment/ Thu, 28 Feb 2019 21:43:19 +0000 https://stratiset.com/?p=73897 Continuous marketing and sales alignment should always be the goal for B2B marketing, right? Not at all. A mentor once shared this with me: “Sales is selling what you have. Marketing is having what you can sell.” Successful marketers make those two statements align at critical points in time – but not continuously. Instead of […]

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