Blog Archives - STRATISET https://stratiset.com/category/blog/ Content marketing for high-tech businesses Fri, 14 Jan 2022 05:13:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://stratiset.com/wp-content/uploads/2018/10/cropped-icon-1-32x32.png Blog Archives - STRATISET https://stratiset.com/category/blog/ 32 32 Make or Buy in B2B Content Marketing https://stratiset.com/make-or-buy-in-b2b-content-marketing/ Sun, 19 Sep 2021 22:50:40 +0000 https://stratiset.com/?p=75711 “We’re ending our marketing agency relationships and moving all creative, web dev, and email in-house.” That’s a bold statement from a founder. A couple marketing agency types agreed, saying their model is build, refine, then hand it over. But is either-or the only choice? Or even the right one for content marketing initiatives, long-term? Pivoting […]

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]]> Channel Conflict May Be NVIDIA’s Biggest Risk with Arm https://stratiset.com/channel-conflict-may-be-nvidias-biggest-risk-with-arm/ Mon, 14 Sep 2020 18:41:57 +0000 https://stratiset.com/?p=75674 NVIDIA’s pending acquisition of Arm melted tech social media last night and today. Anytime anyone throws down $40B, it tends to get attention. Add in the allure of creating an AI behemoth that can tackle everything from the edge to the enterprise data center, and it’s fascinating. It’s also a courageous move that could alter […]

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]]> Self-Googling? Ask These SEO and Content Strategy Questions https://stratiset.com/self-googling-seo-and-content-strategy-questions/ Tue, 21 Jul 2020 20:59:16 +0000 https://stratiset.com/?p=75507 We’ve all done it, Googling our own business in an idle moment to see how our website is doing. At launch, search engine optimization (SEO) was something you hoped would produce results. Now, months or years later, it might be unclear what SEO and content strategy accomplished. Often, SEO experts share monthly canned reports with […]

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]]> Choosing Wireless Protocols for Consumer IoT Devices in 2020 https://stratiset.com/choosing-wireless-protocols-for-consumer-iot-devices-in-2020/ Sat, 25 Jan 2020 17:21:03 +0000 https://stratiset.com/?p=75469 Startups building IoT device hardware face many decisions. Choosing wireless protocols for consumer IoT devices is a big one. Weighing use cases and technical factors is important, but startups can live or die with market adoption of technology in a device. Poor choices can lead to failed products and crushing technical debt. Better choices win […]

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]]> Content Strategy Loops Keep Things Flowing https://stratiset.com/content-strategy-loops-keep-things-flowing/ Tue, 15 Oct 2019 19:06:37 +0000 https://stratiset.com/?p=74749 A strong brand foundation is essential for digital marketing success. Does keeping content cohesive and on-brand mean limiting topics you can write about? Pounding a handful of the same topics over and over bores audiences and creates SEO issues. Content factoring in SEO, social media, and analytics finds new topic ideas around content pillars. Here’s […]

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]]> Shhhh, that printer thinks it’s an IoT device https://stratiset.com/shhhh-that-printer-thinks-its-an-iot-device/ Thu, 08 Aug 2019 19:14:43 +0000 https://stratiset.com/?p=73971 One thing slowing down enterprise IoT adoption is so far nobody has been able to tell us exactly what the IoT is. That’s a good thing. Innovation can still take us to many places before that answer becomes clear. But uncertainty still means risk for many decision makers. What is, or isn’t, an IoT device? […]

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]]> Building Awareness One Person at a Time https://stratiset.com/building-awareness-one-person-at-a-time/ Fri, 03 May 2019 22:35:34 +0000 https://stratiset.com/?p=73956 If your tech firm is new, or is entering a new category, you’re anxious to start lead generation. In my experience, before launching any B2B lead generation efforts, building awareness comes first. With limited awareness, even a great digital marketing campaign asking a person to do something important can miss the mark. Let’s look at […]

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]]> Competitive Analysis Sets Up Messaging https://stratiset.com/competitive-analysis-messaging/ Fri, 08 Mar 2019 18:59:34 +0000 https://stratiset.com/?p=73917 Excellent digital marketing strategies build on strong messaging. Aligning what people are looking for, what motivates them to action, and what a company says across all media is essential. Competitive analysis helps calibrate SEO, content marketing, and social media activities through consistent, powerful messaging. Why is competitive analysis a logical starting point in developing marketing […]

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]]> Marketing Arcs for Sales Alignment https://stratiset.com/marketing-arcs-sales-alignment/ Thu, 28 Feb 2019 21:43:19 +0000 https://stratiset.com/?p=73897 Continuous marketing and sales alignment should always be the goal for B2B marketing, right? Not at all. A mentor once shared this with me: “Sales is selling what you have. Marketing is having what you can sell.” Successful marketers make those two statements align at critical points in time – but not continuously. Instead of […]

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]]> Aligning with a Fractional Strategist https://stratiset.com/aligning-fractional-strategist/ Mon, 18 Feb 2019 23:04:58 +0000 https://stratiset.com/?p=73853 image courtesy Pragmatic Institute Welcome to our B2BTechStrat Blog, where we’ll share ideas to help your high-tech firm or digital agency grow with professionally developed strategy. We’re a new company, but we’ve been working in B2B marketing for nearly three decades. You’ll see us write a lot about the concept of marketing alignment, so let’s […]

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