“We’re ending our marketing agency relationships and moving all creative, web dev, and email in-house.” That’s a bold statement from a founder. A couple marketing agency types agreed, saying their model is build, refine, then hand it over. But is either-or the only choice? Or even the right ...
Content Strategy Loops Keep Things Flowing
A strong brand foundation is essential for digital marketing success. Does keeping content cohesive and on-brand mean limiting topics you can write about? Pounding a handful of the same topics over and over bores audiences and creates SEO issues. Content factoring in SEO, social media, and analytics...
Building Awareness One Person at a Time
If your tech firm is new, or is entering a new category, you’re anxious to start lead generation. In my experience, before launching any B2B lead generation efforts, building awareness comes first. With limited awareness, even a great digital marketing campaign asking a person to do something impo...
Marketing Arcs for Sales Alignment
Continuous marketing and sales alignment should always be the goal for B2B marketing, right? Not at all. A mentor once shared this with me: “Sales is selling what you have. Marketing is having what you can sell.” Successful marketers make those two statements align at critical points in time –...
Aligning with a Fractional Strategist
image courtesy Pragmatic Institute Welcome to our B2BTechStrat Blog, where we’ll share ideas to help your high-tech firm or digital agency grow with professionally developed strategy. We’re a new company, but we’ve been working in B2B marketing for nearly three decades. You’ll see us write a...