DIGITAL MARKETING AUDITS
DEEPER AUDIT AND REPORT COVERAGE
We’ll take a deeper look at your SEO, social media, or content for effectiveness.
From our digital marketing audits, we provide reports your team or your agency can implement.
Or, STRATISET can continue working for you with monthly content marketing services.
SEO Audit
Ranking and technical SEO factors
- Website Speed & Health Analysis
- Site Structure & Usability Analysis
- Keyword Research & Competitive Ranking
- Page Level Analysis
- home page
- 2nd level pages
- key landing pages
- Content Strategy Recommendations
- Content Pillars
- Head terms
- Core topics
- Subtopics
- Ride-retain-revise-retire (4R) highlights
- Content Pillars
Social Audit
6-month social media activity analysis
- Business Objectives and Audience
- Profile Review
- Posting Cadence and Types
- Brand-Cohesive Imagery
- Hashtags, Reach, Engagement
- Sharing, Contacts, and Cards
- Top Three Competitors
- Strategy Recommendations
- KPIs and Content Pillars
- Social Media Insights with Examples
- Style Guide – Palette, Fonts, Image Mood
- User Generated Content
Content Audit
Top 50 pages for prior 6 months
- Type (info page, landing page, blog, …)
- Age, Topic, Word count
- Categories and Tags
- Audience Stage
- Awareness
- Consideration
- Decision
- Search Intent, Usability and CTA
- SEO health (per Yoast plugin)
- Time on page, Bounce or Exit rates
- Social proof – comments and shares
- Ride-retain-revise-retire (4R) assessment