CONTENT STRATEGY AND POSITIONING
STRONGER, ALIGNED POSITIONING
In most B2B marketing situations, competitors exist. Positioning bridges people from how they see those alternatives to your unique attributes and value drivers. We’ll help you create crisp analysis keeping content strategy and positioning aligned as content marketing services roll out.
Positioning Study
Assessing where you are, and establishing where you should be, in your market niche
- Market Problems/Opportunities
- Competitive Landscape
- Product Positioning
- Buyer Personas
- Messaging Architecture
- Recommendations
Positioning Workshop
On-site, half-day workshop with your team
- One-line product description
- Market category and subcategory
- Customer alternatives
- Unique product/service attributes
- Customer value drivers
- Who’s deciding against what criteria