“We’re ending our marketing agency relationships and moving all creative, web dev, and email in-house.” That’s a bold statement from a founder. A couple marketing agency types agreed, saying their model is build, refine, then hand it over. But is either-or the only choice? Or even the right ...
Self-Googling? Ask These SEO and Content Strategy Questions
We’ve all done it, Googling our own business in an idle moment to see how our website is doing. At launch, search engine optimization (SEO) was something you hoped would produce results. Now, months or years later, it might be unclear what SEO and content strategy accomplished. Often, SEO experts ...
Content Strategy Loops Keep Things Flowing
A strong brand foundation is essential for digital marketing success. Does keeping content cohesive and on-brand mean limiting topics you can write about? Pounding a handful of the same topics over and over bores audiences and creates SEO issues. Content factoring in SEO, social media, and analytics...