A strong brand foundation is essential for digital marketing success. Does keeping content cohesive and on-brand mean limiting topics you can write about? Pounding a handful of the same topics over and over bores audiences and creates SEO issues. Content factoring in SEO, social media, and analytics...
Competitive Analysis Sets Up Messaging
Excellent digital marketing strategies build on strong messaging. Aligning what people are looking for, what motivates them to action, and what a company says across all media is essential. Competitive analysis helps calibrate SEO, content marketing, and social media activities through consistent, p...
Marketing Arcs for Sales Alignment
Continuous marketing and sales alignment should always be the goal for B2B marketing, right? Not at all. A mentor once shared this with me: “Sales is selling what you have. Marketing is having what you can sell.” Successful marketers make those two statements align at critical points in time –...
Aligning with a Fractional Strategist
image courtesy Pragmatic Institute Welcome to our B2BTechStrat Blog, where we’ll share ideas to help your high-tech firm or digital agency grow with professionally developed strategy. We’re a new company, but we’ve been working in B2B marketing for nearly three decades. You’ll see us write a...